What are rich pins? Why do we, as bloggers, need to use them?
Rich pins are something that I’ve often read about, but I really had no idea what they were. When looking at my analytics page on Pinterest, I often saw “R” next to the pins that performed the best, but I couldn’t figure out why my own pins weren’t considered “rich”. At the same time, I wondered why my pins didn’t have that attention-catching bold title and icon that other pins seem to have. I struggled to figure out how to make my own pins look the same way – what did I need to do?
The first thing you need to know about rich pins is that they are completely free. (There, breath out that sound of relief – that’s right, they’re free!) You also need to know that they make your pins more noticeable than regular pins. Think about how you pin on Pinterest. Do you pin the images that have no title, with no clear evidence as to where they came from? Or do you pin the images that are clearly labeled with a title and source?
The clearly labeled, clean-looking pins are more than likely rich pins.
I’m going to share with you the two tutorials that I used to implement rich pins on Pinterest. They also provide some more information as to why rich pins are preferable to Pinterest users. Hopefully they will assist you in switching from using regular pins to rich pins.
- Set Up Rich Pins For Blogger And WordPress by Jessica Slaughter
- How to Easily Set Up Rich Pins On Pinterest by Amy Howard Social
All tutorials mentioned have also been added to my Ultimate List of Blogging Resources, which I consistently update with the most recent tips, tricks, tutorials and resources. As always, if you have any blog posts of your own that you feel would be of value to other bloggers, feel free to drop me a comment below.
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