DISCLOSURE: I have included an affiliate link and image near the end of this blog post. The items listed are items that I am currently using to improve my blogging skills and that I feel would be of benefit to my readers. Should you choose to click on the link or image and make a purchase, I will receive compensation. For more information on my disclosure policy, please refer to this link.
Dear readers, I have a confession to make.
You see, I’ve owned this blog for nearly two years (okay, one and a half) and up until today, I had no idea what Search Engine Optimization (SEO) was.
I’ve bought, read and reread numerous books and instruction guides, scoured the web for blogging tips, tricks and tutorials in hopes of discovering the secret to being a successful blogger. While my skeptical tendencies tell me that SEO won’t be the end-all, be-all of my page views, I am hopeful that with time, my hard work will pay off.
Let me just say: figuring out search engine optimization (SEO) when you’re new to blogging is extremely difficult for some people. It can feel a bit like rocket science at times. Meta what? And what is a slug? And why in the world would I want the SEO title to look different from the blog title? What difference would that make?
And maybe most importantly: do I have to pay for SEO? (Since there are costs to professional blogging that pretty much every blogger must deal with at one time or other.)
I know, I know. All of you seasoned bloggers are probably chuckling under your breath. Or maybe you’re nodding your head because you felt the same way when you first started blogging. Or maybe you’re relatively new to the blogging world, like me, and I’ve already lost you with mention of those vaguely confusing and scary terms.
Well, I’m here to tell you that it’s not as scary as it seems. I’ve just spent the last two hours or so updating some of my past blog posts to reflect SEO-friendly keywords, titles, and meta descriptions (the descriptions that show up when you search for something in Google or another search engine). If I can figure out how to work with search engine optimization (SEO) after fumbling with it for nearly two years, you probably can, too.
I had some help, of course. There’s a fantastic book available on Amazon.com that walks you through virtually every step of blogging – from setting up your first WordPress blog to growing traffic and monetizing your blog. I know, there’s a lot of books out there on blogging, and while I cannot speak to their effectiveness in teaching, I have read this one. If you’re like me and you need someone to hold your hand through the entire process, then this is the book for you.
If you would like to read this book for absolutely free, keep in mind that it’s available on Amazon Kindle Unlimited – a feature that allows you to “check out” Kindle books and audio books for just $9.99 per month. If you’re not ready to commit to $9.99 every month, don’t worry! You can try a 30 day trial of Amazon.com’s Kindle Unlimited here:
There you have it..the guide by which I finally figured out what SEO is and how to use it. I hope that you, too, can use it to get your professional blogging career started.