My 5 Rules for Pinning Images

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  1. I only pin images with known sources.

As a rule, I try not to pin images with unknown sources. If I can’t find the original source, I move on. If clicking on the image leads to an error page or a site that I’m not familiar with, I move on. If the image leads to another social media site, I move on. My general motto is this: If it’s not a pin that leads to quality content, with a clearly listed source, it doesn’t belong on my Pinterest board.

A tip for doing this is to pin directly from the source. Most major websites and blogs include “Pin” buttons either above or below the image. For example: instead of searching “Martha Stewart” and pinning whatever pops up, I go to Martha’s blog and pin images from there. When I choose this method, I know exactly what I’m pinning and where it came from.

2. For my lifestyle boards, I pick a style and stick to it.

The style of your blog should definitely carry over to your Pinterest boards. For example, if you’ve chosen a more feminine style, then it’s important to pin images which portray that style. In this case, pinning neutral, more modern images may not help you attract the audience that you’re interested in. By using conflicting styles, t may also confuse your readers about the message you’re trying to send.

3. I only pin images with relevant content.

Your pins should reflect the kind of content that potential readers can expect to find on your blog. While it is expected that you have some boards unrelated to your central theme, don’t go overboard with them. You don’t want to confuse your audience by having 15 boards about makeup and nails when your blog is actually about DIY home renovations.

4. I try to pin a majority of images during “busy times”.

There is a lot of information out there about peak busy times for Pinterest and other social media websites. While I think it’s worthwhile to review this information, I don’t think it’s necessary to memorize it. I also don’t think it’s helpful to place limits on your daily schedule.

I find it much easier to think about my day-to-day schedule, the times that I would leisurely “pin” and the schedules of the readers that I’m trying to attract. Do they have kids? A full-time job? What times during the day are they going to be able to sit down with a cup of coffee or a glass of wine, and pin? Asking these kinds of questions can help you define who your target audience is, as well as help you in building a social medial strategy.

5. I set aside time each week to edit my Pinterest boards.

Your blog isn’t the only thing that you should be consistently editing. As your brand evolves, it’s absolutely essential to make sure that your social media pages are consistent with your style and theme. There’s nothing worse than perusing a blog that you like, only to click on their Pinterest page and realize that it’s nearly irrelevant because of the inconsistency between the blog and the social media site.

This doesn’t mean that you need to edit your Pinterest every day, but you should be consistent in your editing. I try to “edit” my Pinterest boards at least once a week. I check the boards that I have been pinning to most recently to ensure that the items which I pinned are relevant to my style, theme, and content.


What do you include in your social media strategy?

Feel free to share your own tips with me in the comments!

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